Customer Care

There are companies that consider customer care to be a necessary evil. However, Joachim Gerike takes the opposite view and sees opportunity; he believes that for companies, a well-run customer service department is a profitable area of business where there is definitely more money to be earned. His goal is to strengthen long-term relationships between a company and its customers, as satisfied customers are loyal customers who continue to buy from “their” provider and recommend the company to others. From experience, Joachim Gerike knows that in the future, the boundaries between marketing, customer service and sales will become increasing blurred. For example, a customer-orientated after-sales process can be used to generate a large number of new sales with relatively little effort.

• A customer value analysis is conducted and the appropriate measures are developed to boost customer value.
• Existing CRM software is analyzed and optimized (pre-sales consulting, call center procedures, handling of repairs and so on).
• A new customer care program is developed, covering the entire lifecycle of the product.
• Together with the management, Joachim Gerike develops attractive additional services to complement purchased products.