Best Practice

The following three examples demonstrate that Joachim Gerike has been highly successful in a number of different areas.

Challenges and successes: Establishing and coordinating a sales and marketing company in the field of medical technology with a yearly turnover of EUR 20 million. Responsibilities included the overall organization of the limited liability company, that is, planning the various departments, introducing workflows and processes in accordance with ISO 13485, recruiting suitable employees, as well as branding and successfully launching a new company brand.

Challenges and successes: Joachim Gerike has always been able to increase his clients’ incoming orders and sales, regardless of region or product group. He has analyzed and identified business opportunities in untapped domestic and international markets in a systematic and targeted manner and developed them fully. For example, he succeeded in generating high sales volume in the Baltic States for a manufacturer of packaging machines for the pharmaceutical industry within a very short time by developing the market systematically. Joachim Gerike was able to win back significant market share in the USA for a supplier of surgical medical equipment. Following an in-depth market analysis, potential customers and network partners were identified and contacted. His tasks also included providing customer care from the sale of the products to their delivery, product training and final acceptance.

Challenges and successes: Training the entire sales team of a company in the optical industry with a group turnover of about EUR 160 million. The company had introduced a new sales process and the sales team was trained accordingly. The participants mastered all the steps of the sales process, from identifying and qualifying prospective customers to preparing quotations and concluding order contracts.